| "Kids" First | All key decisions are made on the basis of what’s best for the students in the program. All other priorities relate to this value. |
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| Creativity | Each employee strives to create an environment which fosters new ideas and champions them to make those ideas reality, with the goal of providing the safest, most effective service possible. |
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| Dedication | A commitment to making all decisions in the best interest of the youths we serve. |
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| Diversity | Understanding we have more similarities than differences and recognizing that our differences strengthen us. Embracing diversity provides the best service to kids. |
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| Enthusiasm |
Operating with a strong inspirational display of excitement and commitment to the mission and goals of AMIkids Panama City Marine Institute. |
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| Excellence | Our goal is to be the best. Our promise is to pursue any strategy that might improve our service. |
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| Family | Creation of an environment that provides warmth, discipline and empowerment for students and staff. |
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| Goal Oriented | We are a results-oriented organization that believes in setting goals and pursuing the most direct and effective paths to achieving those goals. |
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| Honesty | Dealing with everyone who comes in contact with us in an upright and truthful fashion. |
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| Integrity | Doing what we say, when we said we would do it, or notifying the other party in advance. |
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| Leadership | Uniting others in pursuit of common goals. |
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| Loyalty | Our program is operated in such a way that no one should be asked to compromise on ethical issues. On all other issues, each employee has two obligations:
- To make every effort to communicate pertinent facts and opinions, and
- To implement the final decision with enthusiasm and commitment.
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| Safety | Creation of the environment where staff and students can function free from hazard and injury. |